EDUCATION
UCLA
Interior Architecture Certificate, Extension
October 2025 – December 2026
GPA: 4.0
UNIVERSITY OF KANSAS
Bachelors in Strategic Communications, School of Journalism
Minor in Leadership Studies
August 2013 - May 2017
GPA: 3.75
WORK EXPERIENCE
FOUNDER + PRINCIPAL CONSULTANT,
STUDIO LEPŌS 2024–Present
Led full brand refresh and repositioning of Lolli & Pops and Hammond’s Candies, resulting in a 28% increase in brand awareness and improved retailer interest across key markets.
Developed and executed brand architecture unifying multiple sub-brands under a cohesive narrative, improving consumer recall and shelf impact.
Drove 18% CAGR through integrated marketing plans, optimized DTC acquisition strategies, and high-performing retail activations.
Concepted and rolled out national 360° campaigns across paid social, influencer, email, shopper marketing, and experiential, leading to a 6.7x ROAS.
DIRECTOR OF MARKETING + STRATEGY,
HART & HIGHLAND (AGENCY) 2023–2024
Led digital & launch strategies across paid/organic social, influencer, email, and SMS for 20+ high-growth CPG and DTC brands in the Food & Bev, Wellness, and Beauty spaces.
Scaled cross-functional marketing team of 8+, improving workflow efficiency and reducing client churn.
Launched high-performing campaigns with avg. 4.2x ROAS across key categories.
Drove retention strategy for top DTC clients, increasing LTV by 52% and shortening CAC payback period
Advised on brand positioning and GTM strategies that helped clients secure shelf space at Erewhon, Target, Whole Foods, and Goop.
SR. SOCIAL + DIGITAL MARKETING MANAGER, HEALTH-ADE 2020–2023
Led social, email, SMS, blog, and influencer strategy, increasing impressions by 147% and engagement by 267% YoY.
Launched SMS program with a 17% CTR and $0.72 revenue per message, outperforming beverage DTC benchmarks.
SOCIAL + DIGITAL MARKETING MANAGER, HEALTH-ADE 2020–2023
Built and executed first SMS strategy, expanding performance marketing into retention and lifecycle flows.
SOCIAL SPECIALIST,
HEALTH-ADE 2020–2023
Rebuilt social strategy across IG, TikTok, and Pinterest, growing impressions 128% and clicks 52%.
Social Media Specialist
SOCIAL MEDIA SPECIALIST,
INSPIRATO LUXURY TRAVEL 2018-2020
Increased Instagram following by 56% YoY and launched the brand’s first member affiliate program, activating 12 top-tier members with a combined reach of 3M+.
DIGITAL MARKETING COORDINATOR,
BENEFIT COSMETICS 2017-2018
Content planning and Stories/LIVE production for US social channels (+20M across all accounts), working closely with brand and creative teams.
Managed influencer coordination for organic social, ranging from 10K–7M followers, and prepared monthly trend competitive reports.
INTERESTS
Limewashed plaster walls, oxblood zellige tile, warm diffused lighting, sculptural cabinetry, moodboarding, visual storytelling, cultural trendspotting, sample-library feng shui, labeling as self-care, curating playlists, late-night furniture rearranging, curated travel, natural wine, downhill skiing, and family-style dinners (always).