EDUCATION
UCLA
Interior Architecture Certificate, Extension
October 2025 – December 2026
GPA: 4.0
UNIVERSITY OF KANSAS
Bachelors in Strategic Communications, School of Journalism
Minor in Leadership Studies
August 2013 - May 2017
GPA: 3.75
WORK EXPERIENCE
FOUNDER + PRINCIPAL CONSULTANT,
STUDIO LEPŌS 2024–Present
Led full brand refresh and repositioning of Lolli & Pops and Hammond’s Candies, resulting in a 28% increase in brand awareness and improved retailer interest across key markets.
Developed and executed brand architecture unifying multiple sub-brands under a cohesive narrative, improving consumer recall and shelf impact.
Drove 18% CAGR through integrated marketing plans, optimized DTC acquisition strategies, and high-performing retail activations.
Concepted and rolled out national 360° campaigns across paid social, influencer, email, shopper marketing, and experiential, leading to a 6.7x ROAS.
DIRECTOR OF MARKETING + STRATEGY,
HART & HIGHLAND (AGENCY) 2023–2024
Led digital & launch strategies across paid/organic social, influencer, email, and SMS for 20+ high-growth CPG and DTC brands in the Food & Bev, Wellness, and Beauty spaces.
Scaled cross-functional marketing team of 8+, improving workflow efficiency and reducing client churn.
Launched high-performing campaigns with avg. 4.2x ROAS across key categories.
Drove retention strategy for top DTC clients, increasing LTV by 52% and shortening CAC payback period
Advised on brand positioning and GTM strategies that helped clients secure shelf space at Erewhon, Target, Whole Foods, and Goop.
SR. SOCIAL + DIGITAL MARKETING MANAGER, HEALTH-ADE 2020–2023
Led social, email, SMS, blog, and influencer strategy, increasing impressions by 147% and engagement by 267% YoY.
Launched SMS program with a 17% CTR and $0.72 revenue per message, outperforming beverage DTC benchmarks.
SOCIAL + DIGITAL MARKETING MANAGER, HEALTH-ADE 2020–2023
Built and executed first SMS strategy, expanding performance marketing into retention and lifecycle flows.
SOCIAL SPECIALIST, HEALTH-ADE 2020–2023
Rebuilt social strategy across IG, TikTok, and Pinterest, growing impressions 128% and clicks 52%.
Social Media Specialist
SOCIAL MEDIA SPECIALIST,
INSPIRATO LUXURY TRAVEL 2018-2020
Increased Instagram following by 56% YoY and launched the brand’s first member affiliate program, activating 12 top-tier members with a combined reach of 3M+.
DIGITAL MARKETING COORDINATOR,
BENEFIT COSMETICS 2017-2018
Content planning and Stories/LIVE production for US social channels (+20M across all accounts), working closely with brand and creative teams.
Managed influencer coordination for organic social, ranging from 10K–7M followers, and prepared monthly trend competitive reports.