Design of commercial and hospitality environments with an emphasis on wellness, materiality, and brand integration. Experience developing concepts, mood boards, spatial planning, and presentation materials that align aesthetic direction with business intent.

Proficiency in architectural hand drafting including scaled floor plans, elevations, sections, and perspective drawings. Strong understanding of line weight, proportion, notation, and industry graphic standards.

Development of organized, technically accurate drawing sets including floor plans, reflected ceiling plans, elevations, and basic detailing. Clear layer management, dimensioning, and annotation practices.

8+ years of experience in brand strategy across CPG, hospitality, and consumer businesses. Expertise in brand positioning, voice development, customer experience mapping, and translating strategy into cohesive visual and spatial direction.

Leadership of cross-functional creative production across packaging, retail environments, photoshoots, and campaigns. Skilled in timeline management, vendor coordination, budget oversight, and execution from concept to launch.

Lifecycle marketing strategy including segmentation, automation flows, campaign planning, and performance optimization. Focused on retention, customer journey development, and measurable revenue growth.

Platform strategy and content direction grounded in brand consistency and performance metrics. Experience overseeing creative development, influencer partnerships, and data-informed content planning.